Leading smartwatch vendors in the United Kingdom (UK) in 2022, by market share

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Supplementary notes

Smartwatch is a wearable connected device in the form of a watch that provides a local touchscreen interface for daily use from activity and health tracking to communication purposes. The most popular smartwatches are produced by famous brands such as Samsung, Apple, Garmin, Huawei, Xiaomi.

All values are estimates. A detailed methodolgy can be found on the Statista Digital Market Outlook.

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Market share of smartwatch vendors in the UK 2022

Published by
Bruna Rocco,
Mar 12, 2026

In 2023, Apple was the leading smartwatch vendor in the United Kingdom, controlling over **** of the market. Fitbit and Samsung followed, with market share of ** percent and ** percent, respectively.

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