Television in the United States

Statistics report on the TV industry in the United States

This report has been compiled to provide statistical information about television in the United States, featuring data on leading TV networks and shows, consumption, online TV, and advertising, amongst others.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

8
  • Premium Statistic Number of TV households in the U.S. 2024-2028, by type
  • Premium Statistic Leading TV markets in the United States 2023, by number of viewers
  • Premium Forecast Revenue of traditional TV & home video in the U.S. 2017-2029, by segment
  • Basic Statistic Employment in U.S. broadcasting and content providers industry 2001-2024
  • Basic Statistic Total television and video usage distribution in the U.S. 2025, by delivery platform
  • Premium Statistic Penetration of smart TV in the U.S. 2020-2025
  • Premium Forecast People living in households that have a cable TV/satellite, by age 2024
  • Premium Statistic Number of TV households in the U.S. 2000-2026

Advertising

6
  • Premium Statistic TV advertising spending in the U.S. 2011-2028
  • Premium Statistic Top industries in linear & OTT TV advertising U.S. H2 2024, by ad impression share
  • Premium Statistic Estimated weekly TV ad spend of U.S. companies May 2025
  • Premium Statistic U.S. cable and other pay TV services ad spend 2022-2023
  • Premium Statistic CTV ad spend in the U.S. 2019-2029
  • Premium Statistic Television stations ad spend in the U.S. 2023, by medium

Online and connected TV

4
  • Premium Statistic TV and CTV daily viewing time in the U.S. 2019-2024
  • Basic Statistic Number of connected TV households in the U.S. 2019-2027
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2028
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2022-2025

Pay TV

5
  • Premium Statistic Revenue of traditional pay TV and video streaming in the U.S. 2021-2024
  • Premium Statistic Number of pay TV subscribers in the U.S. and Canada 2023-2029
  • Premium Statistic Pay TV penetration in the U.S. 2005-2023
  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2027
  • Premium Statistic Cord-cutting penetration in the U.S. 2013-2024

Top networks

4
  • Premium Statistic Leading cable networks in the U.S. 2022-2024
  • Premium Statistic Most watched TV networks in the U.S. 2025
  • Premium Statistic Top cable news networks U.S. 2025, by number of viewers
  • Premium Statistic Most watched TV networks among adults aged 18-49 in the U.S. 2024

Companies

4
  • Premium Statistic Paramount's revenue 2023-2024, by type
  • Premium Statistic Comcast Corporation's revenue 2022-2024, by segment
  • Basic Statistic Global quarterly revenue of the Walt Disney Company 2024-2025, by segment
  • Premium Statistic Fox Corporation's revenue 2020-2024, by segment

Content

8
  • Premium Statistic Number of broadcasts of the leading 100 TV broadcasts in the U.S. 2020-2024, by genre
  • Premium Forecast Preferred TV content by genre in the U.S. 2023
  • Premium Statistic Top TV shows by total viewer numbers in the U.S. 2023-2024
  • Premium Statistic Number of TV viewers of most watched sporting events in the U.S. 2025
  • Premium Statistic Super Bowl TV viewership in the U.S. 1990-2026
  • Premium Statistic U.S. TV and movie award shows: viewer numbers 2023-2025
  • Premium Statistic State of the Union address - number of viewers 1993-2025
  • Premium Statistic Most popular viewing platform to watch sports in the U.S. 2025

Consumer behavior

7
  • Premium Statistic Consumers watching TV per day in the U.S. 2025
  • Premium Statistic Share of time spent watching TV and digital video in the U.S. 2020-2026
  • Premium Statistic Traditional TV and streaming viewers in the U.S. 2020-2024
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2024, by gender
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2024, by age group
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2024, by ethnicity
  • Premium Statistic Over-the-air TV households in the U.S. 2017-2023
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Streaming in the United States
  • Streaming worldwide
  • Live music worldwide
  • Netflix
  • Spotify
  • Media usage in the United States
  • E-sports worldwide
  • Video streaming worldwide
  • Video game industry worldwide
  • Sports streaming in the United States
  • Video gaming worldwide
  • Artificial intelligence (AI) and video streaming in the United States
  • Sports streaming in Europe
  • Film industry in the United States and Canada
  • K-pop and the Big 4 entertainment agencies in South Korea
  • Digital music in the U.S.
  • Book market in the U.S.
  • Online gaming
  • Walt Disney Company
  • Pay TV worldwide

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch