Television industry in Portugal

Statistics report on the television industry in Portugal

This report presents statistics and selected data about the television industry in Portugal. In addition to an overview of the Portuguese television market, it includes key figures on the leading television broadcasters and channels. Moreover, the report contains information about user behavior, pay TV, video-on-demand, and television advertising.

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Table of contents

Overview

9
  • Premium Statistic Television revenue in Portugal 2018-2023, by economic activity
  • Premium Statistic Television GVA in Portugal 2018-2023, by economic activity
  • Premium Statistic Sales and services in film and television activities in Portugal 2018-2023, by market
  • Premium Statistic Enterprises in the television market in Portugal 2018-2023, by economic activity
  • Premium Statistic Workers in film, video, and television production activities in Portugal 2018-2023
  • Premium Statistic Penetration rate of pay TV and DTT in Portugal 2024, by region
  • Premium Statistic Online TV penetration in Portugal 2020-2024
  • Premium Statistic Market share of television service providers in Portugal 2018-2024
  • Premium Statistic Reasons not to have pay TV in Portugal 2024

DTT & pay TV

10
  • Premium Statistic Number of households with DTT in main or second residence in Portugal 2024, by region
  • Premium Statistic Share of individuals with DTT in main or second residence in Portugal 2024, by region
  • Premium Statistic Penetration rate of DTT in Portugal 2024, by income
  • Premium Statistic Number of pay TV subscribers in Portugal quarterly 2020-2024
  • Premium Statistic Number of pay TV subscribers in Portugal 2021-2024, by access type
  • Premium Statistic Share of pay TV subscribers in Portugal H1 2020-Q1 2025
  • Premium Statistic Penetration rate of pay TV in Portugal 2024, by income
  • Premium Statistic Share of pay television subscribers in Portugal 2023, by number of channels offered
  • Premium Statistic Distribution of pay TV subscriptions in Portugal Q342024, by access
  • Premium Statistic Market share of leading pay TV providers in Portugal Q1 2024-Q1 2025

Video-on-demand

7
  • Premium Statistic Revenue of the video-on-demand market in Portugal 2017-2029, by segment
  • Premium Statistic Number of video-on-demand users in Portugal 2017-2029, by segment
  • Premium Statistic Number of subscribers to video-on-demand services in Portugal 2024, by platform
  • Premium Statistic Market shares of video-on-demand platforms in Portugal 2023
  • Basic Statistic Share of video-on-demand subscribers in Portugal 2022-2024, by age
  • Basic Statistic Share of video-on-demand subscribers in Portugal 2022-2024, by education level
  • Premium Statistic Share of video-on-demand subscribers in Portugal 2022-2024, by employment situation

TV channels

6
  • Premium Statistic Viewer TV share in Portugal 2024, by channel
  • Premium Statistic Television average audience in Portugal 2024, by channel
  • Basic Statistic Share of national TV programs aired in Portugal in 2024, by FTA channel
  • Basic Statistic Origin of TV programs on FTA channels in Portugal 2024
  • Basic Statistic Share of television broadcast by FTA channels in Portugal 2024, by genre
  • Basic Statistic Hours of television broadcast by FTA channels in Portugal 2024, by broadcast genre

TV advertising

4
  • Premium Statistic Value of the state's ad investments in Portugal 2023-2024, by medium
  • Premium Statistic Advertising market size growth in Portugal 2021-2023, by medium
  • Premium Statistic Share of TV advertising during intermissions in Portugal 2021-2024, by network
  • Premium Statistic Leading TV advertisers in Portugal Q1 2023, by type

TV news

4
  • Premium Statistic Number of news stories aired on TV in Portugal in 2024, by news programs
  • Premium Statistic Duration of news stories aired on TV in Portugal in 2024, by program
  • Premium Statistic Number of news stories aired on TV in Portugal in 2024, by FTA channel
  • Premium Statistic Duration of news stories aired on TV in Portugal in 2024, by channel

Consumer behavior

8
  • Premium Statistic Television penetration in Portugal 2024, by service type and family size
  • Premium Statistic Television audience in Portugal 2024, by days of the week
  • Premium Statistic Viewer TV share in Portugal 2024, by time
  • Basic Statistic Average daily television viewing time in Portugal 2021-2024
  • Basic Statistic Most watched television programs in Portugal 2024, by television share
  • Basic Statistic Most-watched television programs in Portugal 2024, by audience
  • Basic Statistic Frequency of TV viewing on a TV set in Portugal 2024
  • Premium Statistic Frequency of TV viewing via internet in Portugal 2024
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