Consumer electronics in Australia

Statistics report on consumer electronics in Australia

This report presents an overview of the consumer electronics market in Australia. Important statistics on the audio, personal computer, smartphone, and television segments are presented, along with a chapter on consumer purchasing habits and consumer devices in smart homes.

Table of contents

Regional and national overview

5
  • Premium Forecast Revenue in the consumer electronics market in APAC 2018-2030, by country
  • Premium Forecast TV ownership rate APAC 2024, by country
  • Basic Statistic Annual revenue of electrical and electronic goods retail Australia 2005-2024
  • Premium Statistic Average number of internet-connected devices in households in Australia 2020-2025
  • Premium Forecast Consumer electronics ownership in Australia 2025

Personal computers

6
  • Premium Forecast Number of computer households in Australia 2014-2029
  • Premium Forecast Laptop ownership by brand in Australia 2025
  • Premium Forecast Tablet ownership by brand in Australia 2025
  • Premium Statistic Adults who access the internet with a desktop computer Australia 2024, by frequency
  • Premium Statistic Adults who access the internet with a laptop Australia 2024, by frequency
  • Premium Statistic Adults who access the internet with a tablet Australia 2024, by frequency

Smartphones

4
  • Premium Statistic Smartphone OS market share in Australia Q4 2025
  • Premium Statistic Mobile traffic share in Australia 2011-2025, by device vendor
  • Premium Forecast Satisfaction with smartphone brand in Australia 2025
  • Premium Forecast Willingness to change smartphone brand in Australia 2025

TV and audio

6
  • Premium Forecast TV ownership by brand in Australia 2025
  • Premium Forecast Most common TV features in Australia 2025
  • Premium Forecast Household penetration rate of IPTV in Australia 2013-2028
  • Premium Forecast Most used headphones by brand in Australia 2025
  • Premium Forecast Speaker ownership by brand in Australia 2024
  • Premium Forecast Smart speaker ownership by brand in Australia 2024

Consumer behavior

5
  • Premium Forecast Most popular categories for online purchases in Australia 2025
  • Premium Forecast Brand awareness by category in Australia 2025
  • Premium Forecast Purchase intention by category in Australia 2025
  • Premium Forecast Attitudes towards consumer electronics in Australia 2025
  • Premium Forecast Importance of luxury/premium products by category in Australia 2025

Smart homes

4
  • Premium Forecast Revenue of the smart home industry in Australia 2019-2028
  • Premium Forecast Revenue of the smart home segment home entertainment in Australia 2018-2029
  • Premium Forecast Smart home device ownership in Australia 2025
  • Premium Forecast Smart home management device ownership by brand in Australia 2025
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