Lionel Sujay Vailshery
Research expert covering cloud computing and emerging tech industries
Short video apps in China - statistics & facts
In a time when attention spans are shorter than ever, short videos, usually ranging between ten to 60 seconds, have emerged as a game-changer in the realm of digital media. China has been at the forefront of this digital revolution with TikTok remaining a prominent player in the world. The country’s short video landscape is distinct from other countries due to its internet policies, advanced e-commerce integration, and higher user adoption. Nine in ten internet users in China had consumed snackable video content varied from lip sync and dance to news and product demonstrations. On average, users spent three hours per day on such clips.
