Digital music industry in China - statistics & facts

With “access” being the buzzword of the present age, music streaming has gone from being a trend to the norm. China poses a fertile market with about 770 million digital music users as of 2020, which is expected to rise by another 30 million in 2023. After exponential growths in the recent few years, the Chinese digital music market was expected to reach its saturation level slowly.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Penetration rate of online music platform use
  • ****%
  • Estimated number of digital music paying users
  • ****m

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Current statistics on this topic

Apps

Monthly active users of leading music apps in China 2025

Music

Sales revenue of all time top-selling music artists online in China 2024

Music

Tencent Music Entertainment's user number Q1 2022-Q1 2025, by type

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Overview

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Overview

Market segments

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Market leaders

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Market leaders

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Consumers

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