Julia Stoll
Research expert covering TV and video media
Subscription Video-on-Demand in Sweden - statistics & facts
Sweden is one of the countries with the highest SVoD penetration rates worldwide. As of 2021, roughly 40 percent of the Swedish population were using at least one Subscription Video-on-Demand (SVoD) service to watch the latest blockbusters or binge their favorite shows over the internet. Like in many other digitally developed markets in which SVoD platforms have overtaken cinema as the most popular channel for movie watching, Swedish audiences have also shifted their focus away from television and other traditional forms of video entertainment to embrace more flexible, non-linear digital offerings. With more streaming channels entering the Swedish market every year and the number of available titles expanding at a rapid pace, viewers’ appetite for streaming content is not expected to cease any time soon.
