Advertising spending in Russia 2000-2025, by medium

Spending on online services advertising was the largest among other segments in Russia, having reached ***** billion Russian rubles in 2025. The budget spent on television and online video ads reached the second-highest figure, at *** billion Russian rubles.

COVID-19 impact on advertising in Russia

During the COVID-19 pandemic, Russian advertisers reduced their budgets on traditional channels, with the most prominent decline observed in press ads at ** percent between 2019 and 2020. Furthermore, as movie theaters were closed during the lockdown, cinema advertising suffered a decline in spending from *** billion Russian rubles in 2019 to approximately *** million Russian rubles in 2020.

The internet was the only advertising segment that recorded a growth in Russia in 2020, as its expenditure increased by **** percent year-over-year. However, the advertising industry is expected to recover in 2025, and the only channel whose spending is forecast to decrease was print advertising, which witnesses a general decline due to the rise of digital media.