Preferred platforms to shop via livestream in the United States in 2024

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Release date

September 2024

Region

United States

Survey time period

May 9 to 31, 2024

Number of respondents

9,088 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

To the question: " Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers".

Citation formats

Favorite platforms for livestream shopping in the U.S. 2024

Published by Statista Research Department, Nov 28, 2025

A 2024 survey revealed that social media platforms with shoppable features are the preferred live shopping platforms for ** percent of U.S. adults. Live shopping on e-commerce marketplaces ranked second, with ** percent of those surveyed saying they prefer this platform for this activity. Video-streaming platforms followed, with ** percent of respondents.

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Statistics on " Live commerce "

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Overview

5

Leading platforms

8

Product categories

7

Livestream shoppers

8

User sentiment

8

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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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$1,399 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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