Average weekly media use in the U.S. 2025, by medium

According to a survey conducted in the United States in 2025, internet users in the United States spent ** hours weekly watching TV, with streaming taking up most of this time. Over 11 hours were devoted to watching both long- and short-form online video content. This substantial amount of time spent with online media reflects a significant trend in consumption habits, which have been influenced by the need for inexpensive, faster, and more accessible entertainment.

Media Consumption Trends and Future Plans

The average daily time spent with digital media in the United States is expected to increase from *** minutes (***** hours and ** minutes) in 2022 to close to ***** hours by the end of 2025. This pivot is dictated by the ease of access of online entertainment and variety of content available on numerous platforms.

According to a survey conducted in April 2023, the majority of consumers in the United States were not planning to make any major changes to most of their media habits in the following year. However, a notable ** percent planned to increase their time spent listening to podcasts. In general, there was an evident shift towards reducing or ending paid subscriptions to numerous media services.

Free entertainment is on social

A survey conducted in June 2023 highlighted that adults in the United States spent more time per day on TikTok than on any other leading social media platform, with an average of **** minutes per day. The video sharing network gained more popularity with users than YouTube and Twitter. This underlines the growing interest in short form video and fast entertainment options. Today consumers step away from traditional media and dive into online offers.