Most popular brands among Generation Z women in the United States as of August 2022

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Release date

September 2022

Region

United States

Survey time period

May 1 to August 21, 2022

Number of respondents

2,031*

Supplementary notes

* The source interviewed 2,031 adults from Generation Z (born between 1997 and 2004), but it does not provide a separate number of respondents for men or women only.

Citation formats

Favorite brands among Gen Z women in the U.S. 2022

Published by
Julia Faria,
Nov 29, 2025
In 2022, YouTube was the most popular brand among women from Generation Z (born between 1997 and 2004) in the United States. During a survey, ***** percent of responding female zoomers said they had a favorable opinion of the brand. Google and Netflix followed, with ***** percent and ***** percent, respectively.
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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the United StatesOnline grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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