Omnichannel shopping behavior in the United Kingdom (UK) in 2023

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Release date

May 2023

Region

United Kingdom

Survey time period

2023

Number of respondents

36,000 + 12,328*

Special properties

Consumers and businesses from 26 countries

Supplementary notes

*Opinium Research LLP polled 36,000 adults in Hong Kong, Japan, Malaysia, Singapore, India, Australia, UAE, UK, Ireland, Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Canada, U.S., Brazil, and Mexico. Respondents were incentivized to participate. Censuswide polled 12,328 businesses.

Citation formats

Omnichannel shopping behavior in the UK 2023

Published by
F. Watty,
Nov 25, 2025

Shoppers and retailers in the United Kingdom engage in various omnichannel activities. For instance, ** percent of retailers have begun investing in omnichannel, unified commerce solutions. From the consumer perspective, more than half of UK shoppers have indicated that an omnichannel perk such as being allowed to order online and return in store would increase their loyalty.

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