Leading disadvantages of brands using artificial intelligence (AI) according to consumers in selected countries worldwide as of January 2025

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Release date

January 2025

Region

Worldwide, Australia, Canada, United Kingdom, United States

Survey time period

January 2025

Number of respondents

5,000 respondents

Age group

18-67 years

Special properties

among consumers in Australia, Canada, the United Kingdom (UK), and the United States

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Brands' main disadvantages using AI according to consumers worldwide 2025

Published by
J. G. Navarro,
Nov 28, 2025

According to a January 2025 survey among consumers from Australia, Canada, the United Kingdom (UK), and the United States, ** percent of respondents saw the loss of the human touch as the main disadvantage of brands using artificial intelligence (AI). Another ** percent mentioned both job losses and the inability to speak to a real person, respectively. Furthermore, **** percent of respondents stated the potential for misleading consumers was another leading disadvantage for brands using AI.

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Overview

3

Adoption in marketing

5

Consumer perspective

6

Industry perspective

6

Adoption and usage

5

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Topics

Artificial intelligence use in media and entertainmentArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing Generative artificial intelligence (AI)Artificial Intelligence (AI) in publishing in the United States
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* For commercial use only

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