Julia Stoll
Research expert covering TV and video media
News subscriptions worldwide - statistics & facts
News subscriptions are becoming more common as companies attempt to monetize via their readers. In fact, whilst advertising is still a vital source of revenue, many news publishers are now also considering moving to a subscription model to boost their business. Subscriptions are considered the most important revenue stream for news publishers worldwide, according to industry leaders. Moving to a subscription model has been lucrative for those who started early on. The New York Times’ digital-only news subscribers soared from just under two million in early 2017 to more than three times that amount five years later. Gannett’s number of digital subscribers grew more than fourfold between 2017 and 2021, reaching 1.6 million paid subscriptions. Others are also seeking to monetize via subscriptions, though making the move in a climate saturated with free news outlets is not always an easy task.
