Share of daily time spent watching content via streaming services of the total TV consuming time worldwide from 3rd quarter 2013 to 2nd quarter 2025

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Release date

October 2025

Region

Worldwide

Survey time period

Q3 2013 to Q2 2025

Age group

16 years and older

Special properties

internet users

Method of interview

Online survey

Supplementary notes

* Methodology change. Prior years of limited comparability.

Citation formats

Share of daily video streaming time worldwide 2013-2025

Published by Statista Research Department, Mar 4, 2026

As of the second quarter of 2025, around **** percent of the overall time spent watching TV was invested in watching content via streaming services worldwide. In the past years, this share steadily increased. By comparison, it amounted to **** percent a decade earlier.

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Topics

Streaming worldwideSubscription video-on-demand services in EuropeSubscription video-on-demand in FranceSpotifyStreaming in the United States
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