Major motivations for subscribing to over-the-top services among young adults worldwide as of 1st quarter 2025

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Release date

June 2025

Region

Worldwide

Survey time period

Q1 2025

Number of respondents

21,107 respondents

Age group

18-34 years

Special properties

internet users across 30 markets

Citation formats

Key motivations for OTT subscriptions among global young adults Q1 2025

Published by Statista Research Department, Nov 27, 2025

The majority of young adults worldwide cited access- and content-related reasons as their main motivations to subscribe to video streaming services, such as Netflix and Disney+, at the beginning of 2025. According to the survey, ** percent want to watch the platform across several devices, while ** percent want access to multiple seasons and episodes for a binge-watch experience.

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Statistics on " Subscription video-on-demand market worldwide "

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Topics

Subscription video-on-demand market worldwideAmazon Prime VideoNetflixMaxSubscription video-on-demand services in Europe
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