Leading return preferences among online shoppers in the United States in 2024

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Sources

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Release date

December 2024

Region

United States

Survey time period

August to September, 2024

Number of respondents

2,007 consumers*

Supplementary notes

*Consumers who returned at least one online purchase within the year before the survey.

The source does not specify the age of respondents or type of survey.

According to the source, the figures represent the share of respondents who agreed with the statements about online purchase returns.

Citation formats

Main preferences for online purchase returns in the U.S. 2024

Published by Statista Research Department, Nov 28, 2025

Over ************** of U.S. consumers who returned at least one online purchase in the year before the survey considered free returns important when shopping from an online retailer. According to the source, ** percent of consumers were more likely to choose a return option that initiated the refund or exchange process instantly. Furthermore, over ********** of online shoppers stated that they would be less likely to buy from a retailer after a poor return experience in 2024.

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Overview

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Global overview

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Returns abuse

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Consumer behavior

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Online retailers

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Preferences and methods

5

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E-commerce returns in the United StatesE-Commerce in ChinaHoliday season e-commerce in the United StatesMobile commerce in the United StatesE-commerce in the United Kingdom (UK)
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