Most popular virtual assistants among voice shoppers in the United States as of 2021

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Release date

November 2020

Region

United States

Survey time period

as of November 2021*

Number of respondents

1,038 frequent online shoppers**

Age group

18-72 years

Supplementary notes

* The survey date is not provided. The date used is the release date.
** The source defines frequent online shoppers as "those who made a purchase online once a week or more".

Citation formats

Main virtual assistants for voice shoppers in the U.S. 2021

Published by Statista Research Department, Nov 26, 2025
According to a study released in 2020, nearly three-quarters (** percent) of U.S. voice shoppers used Alexa, Amazon's virtual assistant, to make purchases. In addition, almost half of voice shoppers in the United States reported using Google Assistant for shopping, while just under a quarter (** percent) turned to Apple's Siri for this purpose.
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Voice commerce in the United StatesVirtual Assistants in the U.S.Mobile commerce in the United StatesSocial commerce in the United StatesSmart speakers
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Buy now
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  • Premium Statistics

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